The Elegance at Hershey is a celebration of a bygone era when the automobile stirred our imaginations and quickened our hearts.
Today, people both young and old marvel at the extravagances of the cars of the past. From race cars to street cars that were not only about pure performance but also incorporated artistic design, a symphony of sound and sensory overload worthy of the finest wines. Cars were not just about transportation; they were a statement.
The Elegance at Hershey will bring the finest of race cars and show quality collector cars of the pre-World War II and immediate post-World War II period together for a weekend celebrating the automobile. But, this is so much more than a celebration, it is also about causes. Raising money for charity is the ultimate point of this event; JDRF, the AACA Museum, and AACA Library & Research Center will benefit.
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A weekend celebration of a bygone era when the automobile stirred our imaginations and quickened our hearts.
The festivities commence with The Grand Ascent, a vintage hill climb exhibition in the European tradition, where drivers pilot some of the finest historic race cars up the historic back road to The Hotel Hershey®. Modeled on similar events such as England’s Goodwood, and paying homage to ongoing events such as Mount Equinox and Pikes Peak, The Grand Ascent appeals to enthusiasts and curious spectators alike. Sanctioned by the Vintage Sports Car Club of America (VSCCA), the two-day hill climb event includes a sponsor /vendor area for marketing to participants and the general public.
The Elegance Challenge – a 5K introduced in 2012, is a timed runners’ race up the challenging Grand Ascent hill climb course. With a 7/10-mile steep uphill first leg, continuing back to the start line area for a total of 5K. Sponsorship and entry fees benefit The Elegance at Hershey charities.
In 2015, plans are to add other events to the gala weekend with seminars, a car show of “unusual” and just plain weird cars and other surprises that are sure to make the weekend even more spectacular.
Following the Grand Ascent on Saturday, there will be a gala themed night time party and fun-filled celebration for the benefit of the charities. Naming rights and sponsor visibility opportunities are available. The event reaches a crescendo the following day, with the highlight of the weekend, The Elegance. Modeled after the finest concours in Europe and America, The Elegance is a genteel garden party featuring the world’s finest collector cars, arrayed around the classically manicured gardens of The Hotel Hershey®. Car owners, hotel guests, and those who appreciate automotive history, gather for a day of mutual admiration and relaxed camaraderie. Sprinkled among the fabulous and famous cars will be tents filled with art and other treasures. A special Afterglow reception for participants and sponsors concludes The Elegance weekend.